Oct 15, 2026

Singapore, Singapore Oct 14, 2026 (Issuewire.com) - Under the theme of "Future Travel Starts Now," the 2026 SOUEAST Global Technology Experience Day is set to kick off on October 20th. Guided by its "Travel+" strategy, SOUEAST will showcase its hybrid technology and product strengths, bringing its brand proposition of "EASE YOUR LIFE" to life through real travel experiences. Together with media, KOLs and user representatives from around the world, SOUEAST will embark on a journey of technological discovery.
Global Guests Gatherring to Experience SOUEAST's Technology
With travel at its core, this year's event will integrate technology into real-world travel scenarios to reflect SOUEAST's vision for "future travel": technology should not simply be showcased but become part of the journey; it should be experienced firsthand and tested in real-world conditions.
During the event, gobal guests will explore SOUEAST's technology and brand philosophy in real-world travel situations. Test drives will take place in Moganshan, Zhejiang Province, where varied road conditions will allow guests to experience SOUEAST's C-DM Hybrid System, smart cockpit and other features, demonstrating how technology can make travel more effortless and efficient.
Expanding Globally and Deepening the "Travel+" Lifestyle
Since its brand refresh in 2024, SOUEAST has stayed true to its "EASE YOUR LIFE" brand promise and its "Travel Companion" positioning, while continuing to expand its product lineup,
its portfolio will cover models from B to D segment and will offer multiple powertrain options. SOUEAST is present in 52 countries and regions with more than 300 sales networks across Africa, the Middle East, and Latin America. In Egypt,the brand ranked NO.4 in the passenger vehicle segment and No. 6 in the overall market within one year.
In recent years, SOUEAST has continued to advance its "Travel+" strategy through cross-industry collaborations with Dubai Fashion Week and Time Out,the global lifestyle media brand. By bringing its brand philosophy into a wider range of travel and lifestyle settings, SOUEAST is strengthening its positioning as a "Travel Companion" and exploring new possibilities in travel and lifestyle.
This October, SOUEAST will embark on this technology journey with guests from diverse countries and regions, bringing "Future Travel Starts Now" to life on every journey.
ABOUT SOUEAST
Established in 1995, SOUEAST is an automotive brand with a global market orientation. Since its brand refresh in 2024, SOUEAST has stayed true to its "EASE YOUR LIFE" philosophy, positioning itself as a "Travel Partner" designed for family users -- from daily commutes to weekend getaways, and bringing a relaxing and joyful driving experience to global urban youth. SOUEAST is present in 49 countries and regions with more than 300 sales networks across Asia, Africa, the Middle East, and Latin America. Until now, SOUEAST has launched the S06, S06DM, S07, S08, S08DM, and S09, earning a strong reputation in key markets. In Egypt, it reached No. 4 in the passenger car segment and No. 6 in the overall market within one year.
Source :SOUEAST
This article was originally published by IssueWire. Read the original article here.
The pounding of running shoes echoes through a Singapore shopping centre as fitness enthusiasts desperate to exercise take refuge from choking haze. Smoke from wildfires in neighbouring Indonesia has sent air quality in the city state plummeting to its worst levels in more than a decade in recent weeks, cancelling outdoor activities. Those seeking exercise, including runners training for international events, have found an unconventional alternative: air-conditioned shopping malls. On Saturday,...
International stars Ryan Moore, James McDonald and Joao Moreira, plus nine-time Hong Kong champion Zac Purton, headline a stellar line-up for December’s Longines International Jockeys’ Championship (IJC) at Happy Valley. The current top five in the Longines World’s Best Jockey standings – Moore, McDonald, William Buick, Mickael Barzalona and Purton – will contest the world’s most prestigious jockey challenge, while rising British star Saffie Osborne will make her IJC debut. Moreira, the winner...
The Shah of Iran, a UK assassination, the Venezuelan petrodollar crisis and Colombia’s creaking infrastructure all indirectly led to Bobby Charlton, Eusebio and Ferenc Puskas glad-handing paying supporters outside stadiums at the 1986 World Cup in Mexico. “In their prime, our team would have beaten every side in that World Cup,” said Jaime Byrom, one of the individuals responsible for a sea change in sports hospitality since his first innovative step into the industry 40 years ago. Byrom’s...
Jay Rooney GIANT LEAP - R7 (4) Only just caught last start and can go one better tonight Owen Goulding DRAGON AIR FORCE - R9 (6) Hugely unlucky not to win last start when checked late on; can gain compensation Paul Lally JOLTIN - R6 (10) Good run last start when stepped up in distance and there is more to come Phillip Woo HAPPY UNIVERSE - R6 (1) Has strong claims after returning a nail-biting third over this trip Trackwork Spy BUSTLING CITY - R8 (4) Fell short in hat-trick bid at skinny...
The Asian Football Confederation (AFC) on Tuesday said it would refer Jordan Football Association president Prince Ali bin Hussein to its judicial bodies, after he accused Fifa president Gianni Infantino of hijacking the AFC Congress for political purposes. At the AFC’s extraordinary Congress in Tokyo on Friday, its president, Sheikh Salman bin Ibrahim Al-Khalifa, endorsed Infantino’s bid for re-election as head of football’s governing body. Only three months after the confederation accused...
Caspar Fownes rates Sky Vino and Sky Cap solid top-three chances in their respective Class Three races at Wednesday night’s Sha Tin dirt meeting as he bids to snatch the trainers’ championship lead. One win behind title leader Pierre Ng Pang-chi with 13 victories so far this term, Fownes has faith in Sky Vino despite the two-time all-weather winner drawing wide in barrier 11 in the Pyramid Hill Handicap (1,650m). The consistent Vino Rosso gelding drops in grade after an encouraging seasonal...
China’s top swimmers have returned to the pool following their dominant Asian Games display and once again put their competitors on notice with strong performances at the national championships. Li Bingjie reclaimed the women’s 1,500m freestyle short-course Asian record in style, clocking 15 minutes and 34.09 seconds to win gold on Monday. The 24-year-old shaved 4.32 seconds off the previous Asian mark of 15:38.41, set by Singapore’s Gan Ching Hwee just 11 days earlier. Li had held the record...
French football superstar Kylian Mbappe has issued an apology after an “ill-judged” comment about China sparked intense backlash on social media and led a string of major Chinese brands to cut ties with him. After a video began circulating widely online that appeared to show the France and Real Madrid striker making a controversial remark about former Chinese leader Mao Zedong, several Chinese firms including the dairy giant Mengniu announced they were pulling out of deals with him on...
Leading men’s doubles players have called on the ATP Tour to reconsider plans that would reduce the size of the doubles competitions at events and move prize money to the singles format. In a letter addressed to the ATP board and management and signed by 137 active players, 33 former players and 20 federations, the group said it understood the need for reform, but was deeply concerned about the plans being discussed. The ATP said this month it was reviewing potential changes to the size of...
Harry Kane is targeting Champions League glory for Bayern Munich and ending England’s wait for a major international tournament after lifting the Ballon d’Or in the highlight of his career to date on Monday. In his native London, Kane became the first English winner of the award in 25 years as he beat off competition from Kylian Mbappe and Lamine Yamal to be crowned the world’s best player. The 33-year-old was rewarded for a remarkable 73 goals in 65 games for club and country last season as he...
A new race blending urban and countryside views across Hong Kong will take place on Sunday, featuring the newly opened Fanling Bypass as the finish line for the full-marathon route. Organised by the New Territories Heung Yee Kuk to mark its 100th anniversary, the inaugural Northern Metropolis Marathon has drawn about 15,000 registered runners across four categories: the full marathon, half marathon, 10km and 1,600m races. Addressing safety concerns after a recent series of dog attacks in the New...
Hong Kong’s athletes were praised for producing “a beautiful harvest of medals” at this year’s Asian Games, and the success of the delegation’s younger members bode well for the future, the city’s leader said on Monday. A first tennis, a rugby sevens three-peat, combined with success on the water, in the pool, and on the squash court all led to a historic tally of 54 medals and a record number of gold over a fortnight in Japan. While the rise of the city’s younger athletes was in many ways a...
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.