DS18 Brings Three Custom Audio Builds and PROJECT360 to SEMA 2026, Featuring JUCA's Hot Wheels Kool Kombi
Oct 2, 2026
Las Vegas, United States, October 2, 2026 -- DS18, the audio brand known for its focus on high-output audio solutions for car, marine, and powersports applications, announced today that it is bringing a fresh lineup of product showcases, including all PROJECT360 products, three custom builds and an 8,000-watt RAYO system, as well as a special appearance from YouTuber and influencer JUCA and his Hot Wheels Volkswagen “Kool Kombi” to the SEMA (Specialty Equipment Market Association) Show 2026, one of the automotive industry’s premier annual trade-only events. Attendees will find DS18 at booth #10120.
This year’s SEMA Show will take place at the Las Vegas Convention Center from November 3–6, 2026. As a trade-only access show, SEMA will only be open to the general public on Friday, November 6.
SEMA is where automotive professionals go to see what’s next in the multi-billion-dollar automotive aftermarket industry. Each year, SEMA treats attendees to nonstop energy across the show floor and showcases the types of installs that push sound and performance to the limit. SEMA is the only automotive industry trade-only show where pros can encounter hundreds of brands and thousands of new products from hundreds of exhibitors, witness the latest custom vehicle trends firsthand, and access free education sessions.
This year will also mark the first appearance of DS18’s PROJECT360 product line at SEMA. PROJECT360 launched in April 2026 and is DS18’s lineup of high-sensitivity mid-high loudspeakers featuring the brand’s patent-pending Rotating Recone Design, which lets users quickly rotate and remove the main cone module from the basket to replace a damaged voice coil module without replacing the entire speaker.
DS18’s presence at SEMA will be led by Rob Ferro, the company’s Field Marketing Manager, but best known to fans as “Mr. DS18” on the company’s YouTube channel. Ferro says he’s excited to be on site for the show’s full duration.
“SEMA is where we get to meet the community face-to-face and show what DS18 is all about,” Ferro says. “This year, we’re bringing three builds and our full array of PROJECT360 products that are guaranteed to stop you in your tracks. Come by the booth if you’re looking for fresh ideas for your next system or just want to be around people who are as obsessed with loud and clean audio as you are.”
As DS18 welcomes JUCA to SEMA 2026, the brand gives fans a chance to engage with one of Latin America’s most influential automotive personalities. JUCA and DS18 maintain an ongoing partnership revolving around collaborative builds such as RAYO, JUCA’s custom tribute to J Balvin’s original 1997 Volkswagen Golf. In addition to custom 17-inch rims featuring Balvin’s smiley logo and scissor doors, JUCA aimed to make the build as loud as possible. DS18 Mexico provided the power he needed with an estimated 8,000-watt pro-audio setup.
As a special treat, JUCA also plans to display his Hot Wheels Volkswagen, the 2019 Hot Wheels Mexico Convention Kool Kombi, at SEMA 2026. This collectible was limited to a worldwide production run of 7,000 individually numbered units.
For more information about DS18 or its presence at this year’s SEMA Show, please visit https://ds18.com or contact Patrick Edwards, publicist at Otter PR, at [email protected].
About DS18
DS18 is a high-performance audio brand offering car, Jeep, motorcycle, marine, and powersports audio products, including speakers, subwoofers, amplifiers, installation accessories, and vehicle-specific solutions. With more than 20 years in the industry, DS18 develops products for customers who want powerful sound, customization, and performance across a wide range of vehicles and applications.
Contact Info:
Name: Patrick Edwards
Email: Send Email
Organization: DS18
Website: https://ds18.com/
Release ID: 89205086
If you come across any problems, discrepancies, or concerns related to the content contained within this press release that necessitate action or if a press release requires takedown, we strongly encourage you to reach out without delay by contacting [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our committed team will be readily accessible round-the-clock to address your concerns within 8 hours and take appropriate actions to rectify identified issues or support with press release removals. Ensuring accurate and reliable information remains our unwavering commitment.
China cinemas tap into Zheng tennis fever gripping country ahead of women’s final
Cinemas across China will throw open their doors for a special showing on Sunday, but it isn’t the latest blockbuster fans are flocking to see – it’s tennis star Zheng Qinwen. The Olympic champion has finally broken her country’s China Open curse, and will be the first home player to compete in a singles final, men’s or women’s, since Chen Li lost to Chinese Taipei’s Wang Shi-ting in 1996. With the National Tennis Centre in Beijing selling out, cinemas across the mainland have opted to show the...
NBA China and Shanghai Jiushi sign deal to drive development of players, coaches
A new deal signed by NBA China and Shanghai Jiushi will see the league help the Chinese Basketball Association side with the development of its players, coaches and front office. The collaboration with the reigning CBA champions is the first of its kind, and comes as the Dallas Mavericks and Houston Rockets clash in two pre-season friendlies in Macau. According to a statement released by the NBA, the agreement will cover four key areas: elite player development, competition opportunities, coach...
How Manchester City could repeat Uefa victory and hit back at Premier League
Manchester City have a puncher’s chance of successfully contesting the ruling that they were guilty of all charges relating to flagrant breaches of the Premier League’s financial rules, but should their argument fall flat, the 10-time English champions can expect to be clobbered with swingeing penalties. Those are the views of Luca Ferrari and Daniel Gore, specialists in sports and litigation law, respectively, after City were found guilty by a three-person independent commission of 80 charges...
Resurgent home favourite Zheng Qinwen charges into China Open final with Mirra Andreeva
A resurgent Zheng Qinwen charged into the China Open final on Saturday, beating Elise Mertens 7-5, 6-2, and will play Mirra Andreeva for the title at her home tournament. It is another step in the Olympic gold medallist’s injury comeback, following a gritty showing at last month’s US Open, where she reached the quarter-finals. Zheng, a former world No 4, had struggled with her form since needing elbow surgery in 2025 and is a wild-card entry in Beijing. “I had a great performance tonight,” said...
SCMP Best Bets: Dragon a Force to be reckoned with at Sha Tin
Jay Rooney TITAN PEGASUS - R10 (2) Trialled like a horse ready to strike first up and has drawn well Owen Goulding DRAGON SKY FORCE - R6 (3) Promising debut and has since won a trial, step up in trip will suit Paul Lally TITAN PEGASUS - R10 (2) Group Three winner in Australia who has trialled well ahead of his return Phillip Woo HAPPY INDEX - R9 (3) Looks fresh and ready from the trials and is drawn ideally to strike Trackwork Spy CELESTIAL HERO - R10 (9) Step up in trip looks ideal...
Singapore not ideal for sprints, say Max Verstappen, Lewis Hamilton after chaotic race
Singapore’s Formula 1 circuit needs redesigning and lacks entertainment value for a sprint race, Saturday’s sprint winner Max Verstappen and runner-up Lewis Hamilton said after the 20-lap race involved little overtaking. Rain delayed the start of the inaugural sprint at the Marina Bay Street Circuit, and with overtaking almost impossible, the only drama came in the form of collisions and a record nine retirements. “I think we shouldn’t host a sprint where you can’t pass,” Red Bull’s pole sitter...
Jamie Richards taking slow approach as Cool Boy begins path towards Classic Mile at Sha Tin
Jamie Richards still has Classic Series aspirations for Cool Boy as the promising galloper gets his campaign up and running in the Class Three San Tin Handicap (1,200m) at Sha Tin on Sunday. The Per Incanto galloper built on an encouraging debut last November by completing a brilliant 1,200m hat-trick, which culminated in a dominant performance where he travelled all over his rivals from the back of the field. Three runs afterwards saw him draw nightmare draws in stalls 10, 13 and 14...
Derek Leung sings Cody Mo’s praises as in-form duo look to continue hot streak at Sha Tin
Derek Leung Ka-chun has made a rapid start to the season in tandem with in-form trainer Cody Mo Wai-kit and is looking to continue that strong partnership with a pair of strong chances at Sha Tin on Sunday. Leung has stormed to nine winners after nine meetings, posting a 15 per cent strike rate and only sitting behind champion jockey Zac Purton in the jockeys’ premiership. Five of those winners have come for Mo and a further two have been in partnership with Manfred Man Ka-leung, who sits atop...
Esports body founder hopes Asian Games medals, perception change help grow Hong Kong gaming
The founder of the Esports Association of Hong Kong (ESAHK), Erik Yeung, is hoping a perfect storm of changing perceptions, Asian Games success and a wider talent pool can help continue the growth of the gaming scene in Hong Kong. Competitive gaming has been a huge growth market in Asia and became an official medal event at the Asian Games in 2023, and was back again in Japan last month. China has dominated proceedings, winning seven gold medals across the two Games. Three of those came at this...
No Kyrie Irving yet, but Mavericks, Rockets still put on a show for NBA China Games fans
Dallas Mavericks fans will have to wait just a little bit longer to see Kyrie Irving in their team’s colours for the first time in almost two years, after he sat out Friday’s 135-117 pre-season loss to the Houston Rockets in Macau. Even without the flashy point guard running things, however, the two Texas clubs still put on a show for the thousands that packed into The Venetian Arena for the second year of NBA China Games. When the 34-year-old does finally return after an injury break that began...
NBA China Games draw fans from near and far, Irving just one of the star attractions
Basketball fans draped in the red of Houston and blue of Dallas flooded into The Venetian Macau on Friday ahead of the first of this year’s NBA China Games. The exhibition between the Rockets and Mavericks forms the centrepiece of a five-day basketball festival that tipped off on Wednesday and will conclude with a second match between the two on Sunday. Crowds gathered hours in advance of the opening tip-off, and lengthy queues snaked past the prominent NBA House entrance archway along the...
Wild card Zheng Qinwen finally wins in straight sets to reach China Open semi-finals
Home-grown hero Zheng Qinwen pulled out some of her best tennis to beat Ukraine’s Elina Svitolina 6-3, 7-6 at the China Open on Friday and storm into the semi-finals. Zheng, a wild-card entry in Beijing, finally notched her first straight-sets win of this year’s tournament, having needed more than 10 hours on court to get to the quarter-final. The world No 54 sent the crowd roaring as she punched winners down the line, though the seventh-ranked Svitolina came back fighting to force a second-set...
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.