Maps Results Are More Than Twice as Volatile as Web Search Results, Synup Charts Reveal
Nov 12, 2026
Early findings from Synup Charts, a free daily reading of 25,000 local searches on Google Search and Google Maps across 250 business categories in the 100 largest U.S. cities
New York, NY, United States, November 12, 2026 /MarketersMEDIA/ -- Google Maps results change more than twice as much from one day to the next as Google Search results, according to early findings from Synup Charts, a free daily measure of how much local search results move. Synup introduced Synup Charts in late October. Every morning at 6:00 AM Eastern, it reports the share of results that changed since the day before across 25,000 local searches on each platform, covering 250 business categories in the 100 largest U.S. cities.
It is built for the question every local SEO asks after a bad morning: did my rankings move, or did everything move?
Readings from October 24 to November 11 show two very different systems. On an average day, 68% of Google Maps results changed from the day before, against 32% of Google Search results. Maps stayed in a narrow band, between 65% and 70% every day. Search had two busier stretches. It rose from 26% on October 27 to 34% on October 30, then climbed again to 38% on November 6, its highest reading so far.
The two platforms did not move together. On November 6, the busiest day for Search, Maps recorded its calmest reading of the period, at 65%.
The type of business mattered more than the city. In Maps, daily movement averaged 44% for hospitals and 90% for fast food restaurants, with tobacco shops, vape shops and pharmacies close behind at around 87%. Across the 100 cities, the spread was far narrower, from 58% in Anchorage to 76% in Jersey City. Search showed the same pattern on a smaller scale. Its categories ranged from 18% for welding supply stores to 43% for digital marketing agencies, while its cities sat between 27% and 38%. In Search, the largest cities moved most. New York led at 38%, followed by Houston, Chicago and Los Angeles.
"A ranking report tells you where one business stands. It doesn't tell you whether the whole market moved underneath it," said Niladri Sarkar, Chief Marketing Officer at Synup. "When a client's Maps position drops overnight, check the market before you touch the listing. If Maps moved for everyone in that category and city, the listing probably isn't the problem. And read each platform on its own terms. On Maps, a day when two-thirds of the results change is a normal day."
Synup Charts shows each day's reading for Search and Maps next to the previous day and the 7-day and 30-day averages. It names the most volatile categories and cities, ranks all 250 categories, maps the 100 cities, and charts the history with confirmed Google updates marked. Any view can be narrowed to a single category or city.
Anyone can put the daily reading on a blog, a client dashboard or a newsroom page with one line of code. The widget comes in three styles (a single line for a sidebar, a card with both scores side by side, or both scores with the 30-day trend) in light or dark, and it updates itself every morning. It also keeps whatever category and city it was filtered to, so an agency that works with dentists in Phoenix can show its clients the reading for dentists in Phoenix. Embedding is free with a link back to Synup Charts. RSS feeds and a subscribe option are coming soon.
Each day, Synup runs 25,000 searches on Google Search and 25,000 on Google Maps, on desktop, each from a fixed point in its city, and compares the results with the same search the day before. Search results are compared by website domain, because Google does not expose the exact page, and Maps results by business listing. When too few searches can be compared on a given day, Synup Charts leaves that reading out rather than publish a partial one. It measures how much results move, not why they moved, and covers desktop results in the 100 largest U.S. cities. Journalists can request the daily data behind these findings from the media contact below.
About Synup
Synup is the local marketing platform for agencies and multi-location brands. It manages listings, reviews, social, local SEO and visibility in AI assistants for more than one million locations, through a publishing network of more than 100 directories, maps, apps and data aggregators. Its AI agent, Sydekick, carries out the recurring work across every client and location, with approvals and a full audit trail. More than 5,000 partner agencies run client work on Synup. Founded in 2014, the company is headquartered in New York.
Contact Info:
Name: Niladri Sarkar
Email: Send Email
Organization: Synup Corporation
Website: https://synup.com/
Release ID: 89209452
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