Multi-Channel Content Marketing Explained: Same Message, Different Platforms

Tennis legend Billie Jean King and two former professionals acknowledged modern players are suffering from burnout, but believed any change would be affected by the differing needs of elite players and rest, and the commercial pressure of tournaments. At present, WTA rules say players ranked in the top 30 must compete in all grand slams and ten WTA 1000 tournaments, and skipping these events results in ranking penalties and heavy financial fines that directly damage world standings and core...

Karis Teetan is confident Galaxy Patch can replicate his stable debut for Brett Crawford late last season and figure prominently when he returns in Sunday’s Group Three Celebration Cup (1,400m) at Sha Tin. A multiple Group winner and Group One placegetter for Pierre Ng Pang-chi, Galaxy Patch made an impressive first appearance for Crawford in the Group Three Premier Cup (1,400m) in June when he stormed home for a close second to Little Paradise. There is a 4lb swing on that race in favour of...

The battle for mixed doubles gold in squash will be an all-Hong Kong affair at the Asian Games on Sunday, after the city’s duos both won their semi-finals on a day when the city’s athletes picked up another three bronze medals and some semblance of normality returned to table tennis. With swimming finally over at the Tokyo Aquatics Centre, it was the turn of the divers to take centre stage, and to the surprise of absolutely no one, China won the two gold medals on offer on Saturday, the first of...

Japan’s 11-year-old esports prodigy Yuki Kurihara said he was “embarrassed” after winning Asian Games gold on Saturday by thrashing a series of opponents up to three times his age. The bespectacled primary school student, believed to be the youngest competitor at the Games in Aichi-Nagoya, won the Puyo Puyo Champions final 10-2. He is the youngest athlete in host country Japan’s Asian Games history. Puyo Puyo Champions is a puzzle game where players try to clear their screen of coloured blobs by...

Excited by the opportunity to reunite with Invincible Ibis, Luke Ferraris hopes the Hong Kong Derby (2,000m) hero can launch his latest campaign with a bang in Sunday’s Group Three Celebration Cup (1,400m) at Sha Tin. It has been 12 months since the South African jockey rode Mark Newnham’s promising galloper to his third placing from as many starts, with the son of Hellbent then reeling off four straight victories to emerge as a serious Classic Series contender. He followed up a second to Stormy...

“Woo-hoooo!” The cheers swirled as Wu Yibing ended the rally with a blistering forehand winner down the line. The first syllable was emphatically articulated, signalling that this was an intentional play on Wu’s last name, not a random shout after one too many honey deuces. It was Wu’s second-round match against Australian James Duckworth at the US Open earlier this month. Wu’s most vocal supporters turned out to be three white Americans sitting behind the baseline. Widely considered the most...

Manchester City plan to fight the Premier League for months if found guilty of alleged financial breaches in potentially the biggest scandal in English football history. Reports on Friday said an independent panel had upheld nearly all of the 100-plus financial charges against the club in a case that was initiated more than three years ago. City did not confirm the decision, saying their case with the Premier League was “ongoing”. City, however, would appeal against a guilty decision and the...

The Aichi-Nagoya Asian Games may only be halfway through, but the swimmers checked out of the Tokyo Aquatics Centre on Friday. An extended rest was probably too much of a luxury for most of them with the Swimming World Cup just around the corner. A trio of three-day meets in Baku, Tashkent and Astana from the start of next month will also act as qualifiers for the short course World Aquatics Swimming Championships, which run in Beijing from December 1 to 6. Four swimmers, two each from Japan and...

⁠Teenage juggernaut Zhang Zhanshuo became the first swimmer to win seven gold medals at an Asian Games on the final night at the Tokyo pool on Friday, when China cemented their superpower status. Sitting on a lane divider, the 19-year-old Zhang counted out the golds with his fingers to mark the moment after cruising to the 400 metres freestyle title in a Games record of three minutes, 41.28 seconds, ‌with Japan’s Kazushi Imafuku a distant runner-up. Having already won the 200m, 400m and 1,500m...

After 28 years and 50,000 kilometres (31,000 miles), a British adventurer is facing one last hurdle in his bid to trek home from South America without using any form of transport: the Channel. “We thought we got permission to swim from the coast of France. Turned out that is not the case,” Karl Bushby, a former paratrooper, said as he walked towards Cap Blanc-Nez in northern France, within sight of the white cliffs of the English coast. “There was some internal confusion. So, right now we’re...

Showing that age is not a constraint, 51-year-old Uzbekistan gymnast Oksana Chusovitina capped off her seventh Asian Games appearance with a fifth-place finish – 32 years after her first appearance at the regional event. Competing against athletes young enough to be her daughter, Chusovitina – who made her bow at the 1994 Hiroshima Games – more than held her own in the women’s vault artistic gymnastics final. Among the 19 athletes competing in the women’s vault on Thursday, 12 were under 21...

Hong Kong’s men had to settle for silver in the team at the Asian Games on Friday, where there was a rare bronze in gymnastics and the city’s swimmer gave us a glimpse of what life will be like without Siobhan Haughey. With squash returning to the Olympics in Los Angeles in 2028, both of the city’s mixed doubles pairs secured a bronze and will have the chance to go at least one better in the semi-finals on Saturday. There was bronze too in the esports Fighting Games category, although table...