Sep 19, 2026
Mayor Stephen Steglik joined the luxury lifestyle brand for a ribbon-cutting ceremony ahead of its November 7 grand opening.
MT. LAUREL TOWNSHIP, N.J., United States, September 19, 2026 -- Pure Parima celebrated the successful soft opening of its first-ever retail location on September 17, 2026, at 107 Gaither Drive, Suite A, Mt. Laurel Township, N.J. 08054.

Mayor Stephen Steglik of Mt. Laurel attended as a special guest and participated in a ribbon-cutting ceremony commemorating the milestone. The evening offered invited guests, members of the media, and content creators an exclusive first look at the luxury storefront and Pure Parima’s award-winning Egyptian cotton collection.
The flagship store’s official grand opening will take place on November 7, 2026. The store’s regular operating hours are Monday through Friday from 9 a.m. to 5 p.m.
“The opening of our first retail location is an incredibly meaningful milestone for Pure Parima,” said Parima Ijaz, founder and CEO of Pure Parima. “We created this space to offer customers the tactile experience of seeing and feeling our products while discovering the craftsmanship, authenticity, and attention to detail behind every piece.”
Founded in 2018 as an e-commerce brand specializing in 100% Egyptian cotton bedding, Pure Parima has since expanded its collection to include bath products, sleepwear, décor, and other wellness-inspired lifestyle essentials. The Mt. Laurel Township flagship represents the company’s first expansion into permanent brick-and-mortar retail.
Designed as a calm and inviting destination, the store allows customers to experience Pure Parima’s products in person and receive a thoughtfully curated level of service beyond what is possible online.
The soft opening featured an immersive presentation of the brand’s bedding and lifestyle collections, along with a hosted dinner, curated mocktail bar, coffee and matcha cart, and live embroidery station.
“We are grateful to Mayor Steglik and everyone who joined us to celebrate this new chapter,” Ijaz said. “The response to the space reinforced our belief that customers want a more personal and immersive way to experience Pure Parima. We look forward to welcoming the wider community during our official grand opening on November 7.”
For additional information, store imagery, or interview opportunities with Parima Ijaz, contact Gabrielle Lask, publicist at Otter PR, at [email protected].
About Pure Parima
Pure Parima is an elevated lifestyle brand known for its meticulously crafted luxury products, beginning with the highest-quality Egyptian cotton bedding. As the first U.S. brand to receive full certification from the Egyptian Cotton Association, Pure Parima sets the standard for authenticity, transparency, and quality in premium home goods. The brand is committed to superior craftsmanship and eco-friendly practices. What began as a luxury bedding company has grown into a destination for wellness-inspired living, offering beautifully made essentials that support health, relaxation, and an elevated lifestyle.
Contact Info:
Name: Gabrielle Lask
Email: Send Email
Organization: Pure Parima
Website: https://www.pureparima.com/
Release ID: 89203772
If you encounter any issues, discrepancies, or concerns regarding the content provided in this press release that require attention or if there is a need for a press release takedown, we kindly request that you notify us without delay at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be available round-the-clock to address your concerns within 8 hours and take necessary actions to rectify any identified issues or guide you through the removal process. Ensuring accurate and reliable information is fundamental to our mission.
Kitchee survived playing the final 25 minutes with 10 men, after a debatable red card for captain Ruslan Mingazov, to draw 0-0 with Gangwon FC on Thursday night in their opening AFC Champions League 2 match. Although a point against the strongest team in the group represented a sound return, it could have been even better for the Hong Kong club on their return to Asian competition after three years away. Mingazov and Victor Camarasa, the former Cardiff City midfielder, were both inches wide with...
Athletes from multiple countries arriving in Japan for the 20th Asian Games were stranded at Nagoya airport because of a technical glitch, leaving some Chinese team members stuck for seven hours without food. According to state media, the plane carrying the country’s delegation from Beijing landed on schedule at around 12.15pm, with buses already waiting at Chubu Centrair International Airport to take them to their accommodation. However, athletes and officials soon found themselves trapped at...
The 20th Asian Games officially get under way in Japan on Saturday, and the honour of leading the Hong Kong delegation into the opening ceremony has been handed to Ivan Yang and Lydia Sham. At a welcome event on Thursday, Wong Po-kee, the chef de mission for Hong Kong’s more than 800-strong delegation, said the pair would be the city’s flag bearers for the event at the Nagoya City Mizuho Park Athletic Stadium. Officials and some of the city’s athletes attended a flag-raising at Nagoya Port...
Hyrox China has given full refunds to competitors affected by last weekend’s incident in Beijing, while the global governing body has updated its rule book to allow race directors to remove athletes if they pose a risk to the hygiene of the event. The commercial fitness competition has faced intense public backlash since elite Australian athlete Joanna Wietrzyk suffered incontinence during the solo women’s event but was allowed to carry on and win. Her mid-race left track surfaces and shared...
Chinese runner Zhao Jiaju became the first athlete to complete the 330km Tor des Géants in under 66 hours on Wednesday, breaking the course record to claim victory in Italy using a “fragmented sleep” strategy. Wearing bib No 1, he crossed the finish line in Courmayeur at 9.55am with a winning time of 65 hours, 55 minutes and 22 seconds, making history as the first Asian competitor to win the event. Widely regarded as one of the world’s most gruelling ultra-trail races, the flagship event offers...
Although he cheesed off some of his England players when he accused them of being “sloppy” and committing “lots of technical mistakes” following their World Cup quarter-final victory over Norway this summer, Thomas Tuchel’s angst perhaps stemmed from the knowledge that a much tougher test was around the corner. So it would prove, the head coach’s team punch-drunk by the end of their semi-final capitulation against Argentina. For Tuchel two months ago, and indeed Alex Ferguson after the 1983...
The Asian Games get officially under way on Saturday with the opening ceremony in Nagoya, although early rounds in several sports have already taken place. Hong Kong’s men began their football campaign on Wednesday, losing 2-0 to hosts Japan, while their female counterparts started two days earlier with a 5-1 defeat at the hands of China. It will not be until Sunday that the first gold is handed out, with triathlon and road cycling the most likely candidates to get their athletes on the podium...
Douglas Whyte heaped praise on his former fierce rival Zac Purton after the nine-time champion jockey helped get his season up and running with a Happy Valley double on Wednesday night. Live Wire’s success in the Class Four Community Chest Cup (1,200m) was an easy watch for Whyte, but it was the complete opposite when it came to Young Arrow in the second section of the Class Four Lido Handicap (1,200m). Forced to settle back early, Purton again had to steady his mount heading out of the back...
The Philippines Tennis Association (Philta) has filed a request with the WTA on behalf of Alexandra Eala, requesting an exemption from the mandatory China Open so that the world No 18 can represent her country at the Asian Games. Eala, who has become a fan favourite with wins over some of the biggest names on the circuit including Iga Swiatek and Coco Gauff, is the highest-ranked player in the women’s singles draw at the Asian Games, which begin on Saturday and conclude on October...
Hong Kong’s decades-old tennis facilities at Victoria Park will be redeveloped, the city’s leader said on Wednesday, a move that could open the way to holding bigger tournaments in the future. Speaking during his annual Policy Address, Chief Executive John Lee Ka-chiu said the plan was “to strengthen the promotion of ‘sports and mega-events’.” At the moment, Hong Kong holds the rights to stage a WTA and an ATP tournament, both at the 250 level. The first of those is the Prudential Hong Kong Open...
The MoonPay X Games League will hold its inaugural winter draft this week, betting that a team-based format and closer ties with the Olympic movement can build on strong audience growth for action sports, CEO Jeremy Bloom said. Eileen Gu, the most decorated freestyle skier in Olympic history with three golds and three silvers, is expected to be selected first overall. The draft follows the debut of the X Games Summer League, which featured teams representing Los Angeles, New York, Sao Paulo...
Sunday’s Sha Tin meeting has been cancelled because of the state funeral for Hong Kong’s first chief executive, Tung Chee-hwa. In a brief statement on Wednesday, the Hong Kong Jockey Club said the 10-race card would not go ahead as a mark of respect for Tung, who was also the vice-chairman of the National Committee of the Chinese People’s Political Consultative Conference. Tung’s vigil will be held on Saturday, with a public memorial and funeral set to take place on Sunday. “In deference to the...
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.