TheySaid Launches 4.0: See How Users Will React, Right Where You Build
Nov 3, 2026
The biggest release in company history puts Synthetic Audiences inside the tools teams already build in, from AI design and coding tools like Claude Design, v0, Replit, and Lovable to ticketing tools like Jira and ClickUp, so nothing ships on a guess
Lehi, Utah, November 3, 2026 -- TheySaid, the human and synthetic customer validation platform, today launched TheySaid 4.0, the biggest release in the company's history, with synthetic users purpose-built for people who build products with AI. Teams can now see how customers will react, hear what they think, and fix what broke, right where they build.
The release introduces Synthetic Audiences, synthetic users trained on a company's own customer data and built on more than 100,000 hours of recorded user sessions. They use a product and think out loud, with screen and voice recorded, in minutes.
Design and code 10x faster. Validation didn't. Teams now ship more designs, tickets, and pull requests every month, but asking customers what they think still means booking interviews, recruiting a panel, and waiting two weeks. So teams ship on instinct and find out from the churn report. That leads to Validation Debt: the cost of every decision shipped without asking a customer. TheySaid 4.0 makes validation infrastructure instead of a project: every ticket and every design, validated before it ships.
See it: synthetic users that really use the product
From Claude Design, v0, Replit, Bolt, or Lovable, teams send synthetic users to a design, prototype, or pull request link. The synthetic users use it the way a customer would, with the screen recorded.
Hear it: every reaction, out loud
They think out loud as they go, with voice recorded. Every hesitation and complaint is transcribed, timestamped, and clipped.
Rothy’s, the brand known for comfortable, machine-washable shoes and bags, uses TheySaid to validate product decisions.
“TheySaid has become a core part of how our product team validates decisions. We’ve run more than 2,400 tests on the platform in the last quarter, and the pace of new capabilities, from think-aloud video to synthetic audiences, keeps making it easier to get customer evidence before we ship,” said Mark Towfiq, CTO of Rothy’s.
Fix it: a prompt straight back into the tool
TheySaid then reports what broke and hands the team a prompt to paste straight back into the tool it was building in.
In Jira, Monday.com, ClickUp, and Linear, validation triggers automatically when a ticket finishes design status, and the evidence shows up on the ticket. Nobody has to remember to ask. Teams that need real humans too can use the same workflow.
Also in TheySaid 4.0
- AI Companion: Use TheySaid just like Claude Design or Claude Code. Tell Companion what you want it to do, and it does the work for you.
- Experience Hub: Monitor and score all of your business's critical experiences, then get recommendations on how to improve the customer experience.
- Audiences: Create human and synthetic customer personas that are used by MCP to gather evidence from the right audiences, compare insights between audiences, and ensure validation happens with the audiences that matter.
- Unified Test Builder: Create a user test, interview, survey, or poll, all in one place with a simplified interface and controls.
The release also adds Skills, mobile website and mobile app testing, clips and highlight reels, screeners, intro videos, a response quality monitor, advanced intercepts, auto-translation, matrix questions, and UI 4.0, a full redesign of the platform.
Availability
TheySaid 4.0 is available today to new and existing customers. A free plan is available with no credit card required. To learn more or get started, visit theysaid.io.
About TheySaid
TheySaid is the AI user testing platform that shows teams how users will react, right where they build. With Synthetic Audiences, AI-moderated interviews and surveys, teams get evidence on what to build, whether it works, and how it performs once it's live, without leaving the tools they already use. Learn more at theysaid.io.
Contact Info:
Name: Chris Hicken
Email: Send Email
Organization: TheySaid
Website: https://www.theysaid.io
Release ID: 89208354
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